Impressions from companies in job advertisements

1 Basic and essential information of company

Clear logo, company name, location of the job, contact – using own company’s email account. Using a personal email or public email services like hotmail, yahoo, gmail, etc gives the impression that the company is .. [go to #3]

A contact name and position are not essential but would be helpful to applicants – knowing more would give the reassurance to them that the advertisement is real and your company is responsible.

2 Method for application

Email, snail mail, fax, website?

If your company accepts only online applications, mention this so that applicants would not fax or write in and you don’t have to waste time and resources in sorting those mails and faxes.

Top Ways to Improve Online Sales III

11. PS, PSS, PSSS Enough

Seriously, how forgetful can you get with many PSsss?

Adding too much info in 1 page takes too much effort to finish. Put links to each page for each category or elaboration. If your customers are interested to know more, they would click on the links.

Have tiered navigation instead of splashing everything in 1 page.

12. Are you selling your products or the Advertisers?

Do you want to compete with your Advertisers? Or do you feel the Advertisers compliment your services?

There has to be a balance – the main purpose is to sell yourself, your products and services. Secondary (and not necessary) is to make additional income from advertisers that your readers maybe interested in. So make sure Advertisers space and animations are way much smaller than yours!

13. Pre-sales

Do you offer preview of the products/services? This is certainly easier for ebooks or books where you can scan a few pages inside and show to your customers before they commit to purchase anything.